tag:blogger.com,1999:blog-29777096.post115716835453438665..comments2024-03-26T14:17:31.841-04:00Comments on Earl Stewart On Cars: Translating Misleading Car AdsEarl Stewarthttp://www.blogger.com/profile/11435950589034528205noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-29777096.post-18932145709159859542007-10-15T08:06:00.000-04:002007-10-15T08:06:00.000-04:00David, I'm sorry you had to go through that "bait ...David, I'm sorry you had to go through that "bait and switch" experience. You were astute enough to catch the, what I'm assuming was fine print, showing a large down payment and shorter lease term. This is typical in car dealer newspaper ads on leasing. By increasing the down payment and shortening the length of the lease, the dealer can advertise a lower lease payment. <BR/><BR/>The $2,000 rebate you don't qualify for that the dealer surprised you with is probably a rebate often called an "owner loyalty" rebate. The manufacturers offer those only to owners of their make car. It is unethical and should be illegal for dealers to advertise prices, reduced by a rebate that most people do not qualify for. <BR/><BR/>Unfortunately this is common practice, but most dealers do disclose in the fine print that the price includes the "owner loyalty" rebate. Even though this is not adequte because most people don't know what that means, it's better that what this dealer did in not mentioning this specific rebate at all. <BR/><BR/>I saw a dealer ad in last Saturday's PB Post which said "includes MILITARY rebate" in the fine print. This meant that unless you were on active duty in the military, you did not qualifty for the price advertised.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-29777096.post-86306393633195257132007-10-14T22:55:00.000-04:002007-10-14T22:55:00.000-04:00Dear Earl,I found an advertisement in the newspape...Dear Earl,<BR/>I found an advertisement in the newspaper, The Miami Herald, which depicted a Jeep Commander for $179 lease per month for 27 months with "fourteenhundred ninety five down plus tax and tags provided for excellent credit. <BR/><BR/>When I arrived at the dealership, the manager said that the ad is specifically for previous chrysler cuustomers and that an extra 2000 dollars would be added to the price bringing it up to around 340 per month. <BR/><BR/>The Salesmen below the manager could not find the wording which described this. When the salesman consulted with the manager about the whereabouts of the propper wording, the dealer pointed to words which said "Includes all rebates". The ad did not have any words such as "previous" "Lessor" or even two thousand dollars. Would this be a case of false advertising?<BR/><BR/><BR/>Sincerely,<BR/>DavidAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-29777096.post-1157292296922271872006-09-03T10:04:00.000-04:002006-09-03T10:04:00.000-04:00Earl,Your blog is always very informative. Thanks...Earl,<BR/><BR/>Your blog is always very informative. Thanks for taking the time to do this.<BR/><BR/>Russrussnhttps://www.blogger.com/profile/15502303926406787452noreply@blogger.com