Sunday, January 20, 2019


Your car dealership probably adds non-government fees to the advertised prices of all the vehicles they sell. Florida law (and all other states) requires that all such fees be included in the advertised price. Why should you “rat” on your car dealer? These hidden fees cost you money just like it costs the unsuspecting customer. Your commission (average 25%) isn’t applied to these hidden fees which are generically referred to as dealer fees, but go by many other names. What they have in common is that they are not government fees. The Florida Unfair and Deceptive Trade Practices Act, FDUTPA, section 501.976, par. 16-18. (see in the last paragraph).

These hidden fees average over $1,000 in South Florida which costs a car salesman an average of $250 commission on every car he sells. An average car salesman sells about 12 cars per month which totals $3,000 monthly that’s going into your dealer’s pocket instead of yours. Your dealer may have told you that the law requires he add his hidden dealer fees to the price of every car. This is untrue. If he eliminated the dealer fee and just raised the price of the car by that amount, you would be paid your fair commission. Your customer would also know the true price instead of being tricked.

The witness information I gather from your feedback can be used to make dealer fees illegal in Florida and perhaps the entire USA. I’m consulting with attorneys to launch a large class action suit against car dealers on behalf of car buyers. Tell me what’s going on in your dealership when you sell cars to customers who come in on advertised vehicles. Does your dealer include all his hidden dealer fees in the advertised price? The names of these fees vary, but some of the most common are dealer services fee, dealer fee, notary fee, doc fee, tag agency fee, electronic filing fee, e-filing fee, dealer prep fee, etc. Does he include some but not all? The best test of whether a fee is bogus or not is whether the dealer collects sales tax on the amount. If he charges the customer sales tax, it’s a bogus, non-government fee. All non-government fees (no matter what name your dealer chooses) must be disclosed on the buyer’s order with the language you can read in FDUTPA in the last paragraph of this article. They also must be included in the advertised price.

I completely understand why you’d be nervous about whistle-blowing on your employer. I’m sure you work hard and don’t want to lose your job. The link I’ve provided,, is run by a company named Incogneato that provides this link to hundreds of blue chip companies so that their employees and customers can offer anonymous feedback. Some of these companies are Amazon, Tesla, Airbnb, PSB (Public Service Broadcasting) and Adobe. You can check them out at YOUR ANONYMITY IS GUARANTEED.

You can help put a stop to all dealer fees which will significantly increase your sales commissions and allow you to be honest with your customer.

Florida Deceptive and Unfair Trade Practices Act 
(16) Advertise the price of a vehicle unless the vehicle is identified by year, make, model, and a commonly accepted trade, brand, or style name. The advertised price must include all fees or charges that the customer must pay, including freight or destination charge, dealer preparation charge, and charges for undercoating or rustproofing. State and local taxes, tags, registration fees, and title fees, unless otherwise required by local law or standard, need not be disclosed in the advertisement. When two or more dealers advertise jointly, with or without participation of the franchisor, the advertised price need not include fees and charges that are variable among the individual dealers cooperating in the advertisement, but the nature of all charges that are not included in the advertised price must be disclosed in the advertisement.
(17) Charge a customer for any predelivery service required by the manufacturer, distributor, or importer for which the dealer is reimbursed by the manufacturer, distributor, or importer.
(18) Charge a customer for any predelivery service without having printed on all documents that include a line item for predelivery service the following disclosure: “This charge represents costs and profit to the dealer for items such as inspecting, cleaning, and adjusting vehicles, and preparing documents related to the sale.”

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