One of the most popular weapons
in car dealers’ arsenals is the infamous “lease flip”. This is car dealer
jargon for switching a customer who originally intended to buy a car to leasing
the car.
Of course the motivation to do
this is more profit for the dealer and a bigger commission to the
salesman. That’s not to say that leasing
a car is always more costly than buying one, but it can be if you’re not
careful. And not being careful is exactly what happens when a purchase intender
becomes a lessee.
Here’s how it happens. You come
into the dealership to buy a car. You may have seen the dealer’s
advertisement in the newspaper or TV for a particular model. More than likely
you are prepared to make a down payment and/or trade in your old vehicle. You
have a monthly payment in mind because almost everybody has a budget and we
usually translate most purchases into whether or not we can fit them into our
monthly budgets. You negotiate the best price you can to buy the car, or maybe
the sale price is good enough.
Now the salesman or more often
the F&I manager/business manager tells you what your monthly payment will
be. Let’s say that you have a trade-in worth $15,000 and aren’t going to put
any cash down. The F&I [Finance and Insurance] manager tells you your
monthly payment will be $427 per month. But that’s way more than you can afford
and you tell him you can’t buy the car because you can’t afford that big a
payment. He asks you how much you can afford and you tell him it must be
under $350 per month. Now he has you set up perfectly for the “lease flip”.
“Mrs. Smith, I think I have just
the right thing for you. What would you say if I told you that you can drive
that new car home today for just $349 per month?” You say, “With glee, you say
we have a deal!” Guess what? You’ve just been flipped. If you had bought
the car at the advertised price or negotiated a very good price, the dealer
probably would have made about $1,000 profit. and the salesman would have made
about a $200 commission. Not that you’ve let yourself be flipped to lease, the
dealer could be making $15,000 and the salesman could be making a $3,000
commission!
I’m not exaggerating. I get calls
weekly from victims of lease flips. Many of the callers are elderly and many of
them are widows who never bought a car before, but had relied on their
husbands. There’s no law that limits the profit that a dealer can make when he
sells or leases a car. $10,000, $15,000, and even $20,000 profits are made and
usually on leases. The dealers can do this by using the trade-in as a capital
cost reduction on the lease but allowing less for the trade than it is actually
worth. In the example above, your trade-in may be worth $15,000 but you were
allowed only $5,000 to reduce the capitalized costs of the lease. Also, the
dealer could have raised the price of the car you negotiated or the sale price
to MSRP or even 110% of MSRP which is allowable by the leasing companies.
By manipulating the number of
months of the lease and the down payment [capitalized cost reduction], a dealer
can give you as low a payment as you ask for and still make an exorbitant
profit. Most buyers are so focused on monthly payments that they don’t
carefully analyze what they are agreeing to and signing. The shorter the number
of months of a lease, the greater impact the down payment has on the monthly
payment. A $5,000 down payment reduces the monthly payment on a 36 month lease
by $139 per month, $208 on a 24 month lease, and $417 on 12 month lease.
Incredibly many victims of the
lease flip, never thought about the fact that after the 12, 24, or 36 month
term of the lease, they own nothing. After 36 months, a car with a good resale
value should be worth about half of what you paid for it. Many people who have
never leased before think they can bring their lease car back early if they
want. Leasing is not renting and you can bring your car back early only if you
make all of the remaining lease payments. If you had bought the car for
$30,000 and financed it for 36 months, you would have about $15,000 in equity
at the end of 36 months and no monthly payments. You were building equity with
every monthly payment in the purchase but you were building zero equity with
your 36 lease payments.
As I said before, don’t let this
frighten you from ever leasing a car. Leasing can be a good choice and
sometimes the best choice. You can find six articles I’ve written for Hometown
News and for my blog at www.EarlStewartOnCars.com.
“Lease a New Car before You Buy It”, “Car Leasing Booby Traps”, “Be Very
Careful When Leasing a Car”, “The Lease Acquisition Fee…the Bank’s Gotcha”,
“Buy or Lease Your Car at the Right Time of Year”, and “Should I Buy or Lease
My Next Car?”
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